As part of American Pacific Mortgage, my core values guide me in my actions, voice, and presence in the mortgage industry. These are the values that set us apart from the competition, and the reason that APM is the benchmark for success and satisfied customers.
We do the right thing. We understand that what we do matters. We serve our customers with our full attention, intention, and purpose at all times. Sensitive matters will always be treated with sensitivity, and we will always exercise good judgment to make the honorable choice. Your time, your business, and your dream of homeownership is important to us.
We are: Honest, Reliable, Intentional, Dependable, Caring, Inclusive
We always provide straight talk and responsible communication. We will get directly to the heart of the issue, and communicate clearly, completely, and relevantly. We believe in delivering information that you need to know when you need to know it, and are willing to have the difficult conversations if needed. We endeavor always to share information and earn our customer’s trust.
We are: Clear, Concise, Direct, Approachable, Trustworthy, Insightful
Our strength of character; we are determined, resourceful, and relentless in our approach to serve our customers. We are willing to fight for what is right. We are proactive in seeking solutions. We are tenacious and will not quit: exactly what it takes to make sure we get your loan funded.
We are: Fierce, Forward thinking, Inventive, Lively, Tough